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From NatGeo to Mastercard, the world’s finally seeing what

Muslims always knew: travel without compromise isn’t a niche,

it's a $300B+ movement

23 Feb 2022

For Muslim hikers, an empowering community makes all the difference

Alone, they received unwanted attention—together, getting outdoors becomes “a beautiful experience.”

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1 Feb 2025

Niche to mainstream: Evolution of Halal tourism in global travel industry

Muslim-friendly tourism market is expected to grow to $410.9bn by 2032

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19 Nov 2024

An African Safari made Muslim friendly

From halal dining to prayer-ready stops, East and Southern Africa have upped their game for Muslim travellers.

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